Learn About Our Rental Company
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Whether it’s large equipment you need for your construction or oilfield site or something smaller like compressors and light towers, Rental Equipment Center can fulfill your rental needs.
How We Started
How We Started
Rental Equipment Center (REC) started because of an unmet need for small-to-large contractors to rent new, high quality equipment while being served by a team who prides themselves on their customer service and attention to detail.
Jerry Morin
Chief Executive Officer/Founder
Jerry Morin
Chief Executive Officer/Founder
Phone: 970-318-6103
Email: [email protected]
Jerry has been in the rental business for over 30 years. He has held many operational positions, including Territory Manager, Location Manager, and District Manager for Center Rental and Sales, RSC, and United Rentals in Denver, Colorado and Minnesota.
Jerry also served as a location manager for the startup Contractors Equipment Center in Denver. He eventually became Director of Sales. Jerry has an unparalleled understanding of the importance of customer relationships, employee management, company safety, financial performance, sales initiatives, CRM management, and strong market growth.
Troy Miller
Chief Financial Officer/Founder
Troy Miller
Chief Financial Officer/Founder
Phone: 720-350-1841
Email: [email protected]
Troy’s career in finance and accounting spans more than 20 years. He brings to the table years of M&A activity, banking and private equity experience, and relationships to REC. He holds an accounting degree and a master’s degree in finance from Colorado State University.
Prior to this position, Troy served as the CEO for Contractors Equipment Center in Denver, Colorado.
Bill Armstead
Chief Operating Officer
Bill Armstead
Chief Operating Officer
Phone: 970-214-8520
Email: billa@rentalec.com
Bill has over 45 years of experience in the rental business. He has worked in some capacity in almost all positions either directly or through deep dives into operations and back-office functions while leading Best Practice and Process Improvement Teams. Bill most notably has held senior level management positions for large public rental companies and geographically has covered every state in the lower 48 at some point, giving him broad exposure to regional business trends and a multitude of contacts within the industry.
While traveling extensively throughout his career, Colorado has remained his home and where he has established life-long business relationships and friendships.
Troy-Michael Armstead
VP of Sales & Marketing
Troy-Michael Armstead
VP of Sales & Marketing
Phone: 970-310-0317
Email: tarmstead@rentalec.com
Troy-Michael has worked professionally in the construction rental industry for over 8 years. His career began at the Colorado owned and operated Contractors Equipment Center where he washed equipment and helped set up a new branch between and after classes. As the company grew so did his equipment knowledge and his responsibilities. He operated as the parts manager until he was given an opportunity in outside sales. There he created long lasting relationships with customers in the commercial and industrial construction market.
Prior to Joining REC he was an account manager for a PE owned crane service company operating in Colorado and Southern Wyoming. Happy to be back in the fast-paced rental industry with a great team, he is currently leveraging his relationships and contacts to aid in the rapid growth that Rental Equipment Center is experiencing.
Phillip Priolo
Fleet Manager
Phillip Priolo
Fleet Manager
Phone: 720-891-5183
Email: [email protected]
Phillip has been in the rental equipment industry for more than 17 years. He started his career with D&D Lift while attending aeronautical school in Oakland, California. After completing the aeronautical course in 2004, Phillip began his successful career with D&D lift as a field mechanic and shop foreman.
In these roles, he learned advanced knowledge of telehandler and aerial equipment. Phillip was promoted to his current position, Operations Manager, in April 2014. His job is to oversee rental fleet management, parts, service, and sales. Phillip brings innovative thinking and successful management skills to D&D Lift with his deep understanding and experience in the rental equipment industry.