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Learn About Our Rental Company

Whether it’s large equipment you need for your construction or oilfield site or something smaller like compressors and light towers, Rental Equipment Center can fulfill your rental needs.

303-288-2271 (Denver)

303-766-3892 (Loveland)

How We Started

Rental Equipment Center (REC) started because of an unmet need for small-to-large contractors to rent new, high quality equipment while being served by a team who prides themselves on their customer service and attention to detail.

Rent Equipment Today

Jerry Morin

Chief Executive Officer/Founder

Phone: 970-318-6103

Email: [email protected]

Jerry has been in the rental business for over 30 years. He has held many operational positions, including Territory Manager, Location Manager, and District Manager for Center Rental and Sales, RSC, and United Rentals in Denver, Colorado and Minnesota.

Jerry also served as a location manager for the startup Contractors Equipment Center in Denver where he eventually became the Director of Sales. Jerry has an unparalleled understanding of the importance of customer relationships, employee management, company safety, financial performance, sales initiatives, CRM management, and strong market growth.   

Troy Miller 

Chief Financial Officer/Founder

Phone: 720-350-1841

Email: [email protected]

Troy’s extensive career in finance and accounting spans more than 25 years. He brings to the table years of M&A activity, banking and private equity experience, and financial relationships to REC. He holds an accounting degree and a Master’s degree in Finance from Colorado State University.

Prior to this position, Troy served as the CEO for Contractors Equipment Center in Denver, Colorado.

Bill Armstead

Chief Operating Officer

Phone: 970-214-8520

Email: [email protected]

Bill has over 45 years of experience in the rental business. He has worked in some capacity in almost all positions either directly or through deep dives into operations and back-office functions. Bill most notably has held senior level management positions for large public rental companies and geographically has covered every state in the lower 48 at some point, giving him broad exposure to regional business trends and a multitude of contacts within the industry.   

Troy-Michael Armstead 

VP of Sales & Marketing

Phone: 970-310-0317


Troy-Michael has worked professionally in the construction rental industry for over 9 years. His career began at the Colorado owned and operated Contractors Equipment Center where he washed equipment and helped set up a new branch between and after classes. As the company grew so did his equipment knowledge and his responsibilities. He operated as the parts manager until he was given an opportunity in outside sales where he created long lasting relationships with customers in the commercial and industrial construction market. 

Prior to joining REC he was an account manager for a PE owned crane service company operating in Colorado and Southern Wyoming. Happy to be back in the fast-paced rental industry with a great team, he is currently leveraging his relationships and contacts to aid in the rapid growth that Rental Equipment Center is experiencing. 

Phillip Priolo 

Fleet Manager

Phone: 720-891-5183

Email: [email protected]

Phillip has been in the rental equipment industry for more than 17 years. He started his career with D&D Lift while attending aeronautical school in Oakland, California. After completing the aeronautical course in 2004, Phillip began his successful career with D&D lift as a field mechanic and shop foreman.

In these roles, he learned advanced knowledge of telehandler and aerial equipment.  Phillip brings innovative thinking and successful management skills to REC with his deep understanding and experience in the rental equipment industry.